Inbound Pipes, Warm Calls & Some Fun - Marketing Story of Demisto

A conversation with Rishi Bhargava - Co-founder of Demisto and now VP of Strategy at Palo Alto Networks 

Rishi talks about his learnings on implementing Inbound and content marketing at Demisto in a highly successful manner. He talks about the mechanics of his strategy, his learnings, things he did right, things he avoided and finally things he will not do in next startup.

Demisto was able to make a revenue of 1 Mn USD in first 6-8 months in its first year of existence, a 100 million pipe by the end of 2nd year and eventually getting sold to Palo Alto Networks at 560 million USD.

Chapters

• 3:02 Demisto marketing story in raw numbers
• 7:44 Marketing for early adopters
• 10:04 Use of social media and startup branding
• 14:21 Security companies and idea of "fun"
• 16:43 Twitter vs Facebook vs LinkedIn?
• 22:26 What channels Demisto did not choose? Why?
• 26:00 What marketing channels worked for Demisto?
• 28:14 Marketing without emails and cold calls?
• 31:25 A problem statement for future marketing startups?
• 34:19 What inspired Inbound marketing strategy for Demisto?